History

Auluna has been in the leather industry since 1965, and we have had been through many changes during all the years in business. We are certainly not the same company, as when we started.

Basically we have transformed our comptences, products and services from focus on production of products into a knowledge focus on trends and forecasting for the fashion industry.   

We have 3 main periods in our history.

1. Production period (1965-1982)

From establisment in 1965 untill 1982, when the last jacket was produced in Denmark, Auluna was focused on production of high quality products. When production was peaking medio 1970s we produced on 3 different sites in the area of Aulum. Still with high skills and focus on production we started up to produce in Poland in begining of 1980 and during the 80s trading trading activities in Asia was added to the solution palette for our customers.

The customers in this period was specialised shops and trading houses with know how of leather and fur.

2. Trading period (1983-2003)

Throughout the 80s up to begning of 2003 the trading with Asia grow the business for Auluna. In this period factories specialised in fake fur and imitations of leather was added to the portefolie of suppliers.

The first private label customers was added to the base of shop customers. Shop customers was still primarly leathershops in Scandinavia, but slowly textile shops started to buy leather and imitated leather products as a part of fashion.

3. Knowledge period (2004 -     )

In 2004 the management changed and the company as we know it today was in progress.

Several business units both in Denmark and selected other countries was formed during the period - all with focus on trendspotting, new qualities and branding supported by very flexible and structured ways of placing sellable products to the markets.  

Auluna Group was defined as the "mother company" in 2009 and Auluna Leather Company became the company for private label business and 6 own brands. 

Focus on private label business gives us to day more than 80 % of our turnover. We take care of sampling, trendspotting, design/construction, production, quality controlling and distributing leather and leather imitation clothes and accessories.

We still develop and sell our own 6 brands to different markets. Brand Auluna was relaunched in 2008 and our leather bag concept Nova Bags & Accessories was launched the same year. KAOS for young people is relaunched in a total new concept in 2010.

Our customers are primarly based in Denmark, Norway, Sweden, Finland , Germany and Eastern Europe - but also Holland, France and UK. Today our products are produced in the Far East by specially selected factories, which we have known for many years. The most important factories has been among our valuable partners since medio 80s.

Our China office was started in 2009 and we have today own customers outsite Europe from this setup.

Please find more infoes of our business units in section Auluna Group on this website.